Shot by Brussels-based photographer Jeffrey Vanhoutte for the creative agency Norvell Jefferson in order to market Netherlands-based powdered milk producer Friesland Campina Kievit’s new creamers, this amazing photo set freezes extraordinary instants of an acrobatic dancer leaping and twirling amid dynamic clouds of powder. To achieve the marketing goal “Friesland Campina Kievit’s new sensational creamers are about to take over the world.“, a fully integrated marketing campaign was created by Norvell Jefferson. Individual particles of powder form incredible shapes around the dancer’s body as she pulls off impressive feats of balance and nimbleness. Suspended in midair, frozen in motion, the model appears as graceful and elegant as a bird spreading its wings and taking flight. Even though I am not quite sure how to those shots help to connect with the creamer powder, the photos are stunning by itself.
