Creative Treadwear:Turn Car Tire into Fashion

Goodyear Dunlop commissioned Carl Elkins to create a photo series feature revolving around the car tire product turned fashion statement. Gray backgrounds amplify the industrial and powerful subject matter of the models draped in rubber armor. Black shining tire twists and wraps around the pale and warrior like models creating ensembles with futuristic flare in surprisingly modern yet elegant silhouettes. Such successful transformation, these fashionable tire armor perfectly convey the message that these industrial tires are strong, robust and provide protection under various driving conditions. Really creative idea and well execution! [source]