Do You Know What You Eat? Creative Ads Against Genetically Modified Plants

Moscow-based BBDO Russia created a series of ads to raise awareness about genetically-modified plants.The text in the ad says: “Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for GMD free sign on the package.” To strongly convey their message, they also made animals out of vegetables which look strikingly similar to the original creatures. Well done!