Art-director: Daria Kalenchuk
Copywriter: Aleksandr Opolovnikov
3D-visualisator: Dmitriy Saveliev
Gotcha! Cat Food is all about capturing the essence of your cat’s natural hunting instincts with a fun and innovative packaging design. Cats, whether in the wild or at home, have an inherent drive to hunt, and this inspired the Gotcha! brand. The idea is simple: your cat sees the delicious meal and prepares to catch it.
The packaging is divided into two separate boxes, one for the daily ration and the other for the night ration. This setup not only makes feeding time more engaging but also emphasizes the freshness and healthiness of the food. The design features a cat’s face, with the two boxes forming the left and right eyes, and the reflections in the eyes indicating different flavors. It’s a unique and eye-catching way to differentiate tastes.
Adding to the charm, the boxes have paper ears that open to deliver the food, making the packaging both functional and memorable. When opened, the box looks like a real cat with eyes, nose, and ears, making feeding time a playful experience for both you and your feline friend.
Gotcha! isn’t just about great nutrition; it’s about making every meal an adventure, reflecting the untamed spirit of our beloved cats.
