Coca-Cola’s polar bear holiday cans have been part of our holiday cultures. But have you noticed the secrets hidden in the graphic design this year? The man behind the campaign is Israeli graphic designer and artist Noma Bar who is an expert at using negative space as a creative canvas, and his minimal yet masterful works often contain multiple images woven together. In generally, this year’s design still focus on fresh, playful and capturing special holiday moments of family togetherness. While these festive Coca-Cola cans have fun hidden images woven into their sleek designs
These polar bears now have bottle cap eyelashes
Bottles on their glistening noses
The negative space images of open Coca-Cola bottles (grey or red)
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