To promote the Progressive International Motorcycle Show, advertising and branding studio i.d.e.a. created a series of human motorcycles from the contorted bodies of yoga experts and circus performers. The idea behind this series is to combine the art of the motorcycle with true art, thereby elevating the ads to something people would want to look at, enjoy, and share. A team of yoga experts, circus performers ,flexible dancers and body paint artist Trina Mery work together, created a speed bike, cruiser, and dirt bike to be ridden by the Progressive International Motorcycle Show’s host, Erin Bates. Really impressive work! [source]
