If you’ve ever wished you could drink sugarcane juice straight from the stalk, Rai Mai Jon’s innovative packaging design might just be the next best thing. This Thai brand has completely reimagined how we experience sugarcane juice, creating a bottle that doesn’t just hold the drink—it embodies it.
What Makes It So Special?
Rai Mai Jon’s pasteurized sugarcane juice packaging is inspired by the plant itself. The bottles are designed to look and feel like real sugarcane, with their segmented shape mimicking the natural stalks. But it doesn’t stop there: these bottles can stack on top of one another, snapping together like pieces of sugarcane. The more you stack, the closer it looks to the real thing.
How It Came Together
The idea was simple: give sugarcane lovers a design that mirrors the product they love so much. By focusing on the texture, color, and structure of sugarcane, the design team created a package that’s both fun and functional. Beyond just aesthetics, the stacking feature makes it easier to store or display the bottles, turning a practical solution into a playful experience.
Since its launch, this sugarcane-inspired packaging has been a huge hit. Customers love how it feels like drinking directly from a sugarcane stalk, and the juice sold out in just one week. The clever design has also earned Rai Mai Jon 11 international awards, proving that innovation and creativity go hand in hand.
Whether you’re a fan of sugarcane juice or just appreciate great design, Rai Mai Jon’s stackable sugarcane bottles are a sweet success story.
h/t: worldbranddesign