Not sure why many people still use specially designed alarm clock to wake them up instead of alarm function from the phone. And actually, there are still many industrial designers keep devoting themselves into the evolution of alarm clock. In most cases, they combine the alarm clock with other device to create multi functional gadgets. But the clock featured today is a bit different. It is actually focus on how to let user naturally view the time and turn on/off alarm rather than mix the clock with others. Here is some details:
Designed like a switch, it makes it possible to control your alarm clock in one simple motion. Just as you would switch off a light, tilt the unit back to deactivate the alarm. This unique positioning also makes it ideal for viewing. When the alarm is off, it positions the face in such a way that it’s easy to read when standing. When it’s activated, the face is easier to read when laying down!
via: yankodesign